I WANT IT ALL, AND I WANT IT NOW…. I just don’t want to have to pay for it. Many people approach web development with three things in mind: I want it to be the best darn thing on the planet and it needs to do everything we need it to, I want it tomorrow, and it should be free.  Here’s the thing about that: That’s like asking a kid to build your house by tomorrow.  Generally speaking… not a terribly good way to go.

The other fact about this is that many web development companies will try to sell you that very same idea, but extremey few, if any, of them can deliver on that promise.  Why do they sell this idea then?  Because it’s what you want and the general fact is your everyday person just doesn’t know the caveats to such a promise.

Let’s talk about the web development trifecta:

1) Cost - We want it cheap

2) Quality - We want it to be perfect

3) Time - We want it by tomorrow

Sounds great right?  I sure think so.  Now, let’s head back to the land of reality.  Chances are, if it’s cheap and quick… it’s going to be terrible.  Why would you pay money for that?The real question is: If it looks like a kindergartener did it, are people going to believe you?  Chances are, even if you can drive traffic to your site, you’ll end up with little-to-no conversions which renders your site useless.

What is it that we want then?  Odds are you should spend that extra time on your website and get a slighty higher price with a much higher quality.  This time will give you what you need to get it right the first time.  What you are looking for is a site that is easy to understand to the end user, one that effectively sells your brand, and one that looks like you actually care about your customer.  By taking that time to go through the design process with your developer and through the iterations to get it right, you’ll end up with exactly what you want.

In order to get this, it’s best to have experienced web developers that can deliver the high quality and reasonable cost that can get you the conversions you’re looking for.  Website design is an art, and to hand your money to someone who doesn’t know the first thing about design principles is simply throwing your cash away and setting you up for some extreme frustration in the end.

So, as you’re looking for just the right web designers, consider the triangles of cost, quality, and time, and what each company is offering you.  Chances are that if it sounds too good to be true, it probably is.  Another thing to be concerned with is that if they can’t talk to you in a way you’ll understand, they’re probably trying to fleece you. So keep these things in mind as you’re searching for professional website designers and always, always, always find out what you’re getting into!